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Improve what you have

Under Optimize, the content writer works on what’s already on your site.

  • Rewrite content: titles, content, excerpts, SEO descriptions, focus keywords and tags of existing posts and pages. Bulk rewrites that include products are Pro.
  • Image alt text: titles, alt text, captions and descriptions of images in your media library. One image at a time is free; many at once is Pro.
  • WooCommerce Pro: product titles, descriptions and short descriptions. The prompts can use the product’s price, SKU, attributes, stock, size and categories.
  1. Pick the mode.
  2. Find what to update with Search and Type (and Media for images), then tick the rows.
  3. On the right, under Fields to update, switch on what should change and adjust its instructions.
  4. Select Update. It shows “Updating 3 of 12” as it goes.

Your prompts can use what’s already there, such as {original_title}, {original_content} or {original_alt}, so a rewrite builds on the original instead of starting over.

To rewrite on a schedule, use an automation Pro.