Improve what you have
Under Optimize, the content writer works on what’s already on your site.
- Rewrite content: titles, content, excerpts, SEO descriptions, focus keywords and tags of existing posts and pages. Bulk rewrites that include products are Pro.
- Image alt text: titles, alt text, captions and descriptions of images in your media library. One image at a time is free; many at once is Pro.
- WooCommerce Pro: product titles, descriptions and short descriptions. The prompts can use the product’s price, SKU, attributes, stock, size and categories.
- Pick the mode.
- Find what to update with Search and Type (and Media for images), then tick the rows.
- On the right, under Fields to update, switch on what should change and adjust its instructions.
- Select Update. It shows “Updating 3 of 12” as it goes.
Your prompts can use what’s already there, such as {original_title}, {original_content} or {original_alt}, so a rewrite builds on the original instead of starting over.
To rewrite on a schedule, use an automation Pro.