The head of fashion retailer Shein has praised the company’s Chinese roots during a rare public appearance. The remarks come after several years in which the firm shifted its focus away from China. Shein previously moved its headquarters to Singapore.

The chief’s comments highlighted the company’s origins in China. The appearance was notable as senior leaders at the company rarely speak in public. No further details were given about the event or setting.

Shein has grown rapidly in recent years and operates globally. The company relocated its headquarters to Singapore as part of its international expansion. The latest remarks signal renewed attention to its background, despite its overseas base.