Meta has been urged by its own advisers to improve how it monitors fake videos created using artificial intelligence. The advisers said the company’s current systems are not strong enough, especially during times of crisis. They warned that harmful content can spread quickly if it is not dealt with in time.

The concerns focus on how Meta identifies and removes misleading AI-generated videos on its platforms. Advisers said the existing approach does not provide enough oversight. They stressed that stronger checks are needed when major events are taking place, as false videos can influence public understanding.

The advice highlights growing challenges for social media companies as AI tools become more advanced and widely used. Platforms are under pressure to prevent the spread of misleading content while allowing open communication. Meta has faced repeated questions about how it moderates harmful or false material shared online.