Gucci has faced criticism after using AI-generated images in a marketing campaign ahead of a major fashion show. The images were shared on social media platforms. Some users said the campaign does not match the brand’s reputation for luxury.

The campaign was launched shortly before the fashion show. Social media users questioned the decision to use artificial intelligence to create the images. Critics said the approach appeared out of keeping with Gucci’s established image.

Gucci is known as a high-end fashion house with a strong focus on design and craftsmanship. The reaction online highlights concerns among some consumers about the use of AI in luxury branding. The company has not publicly responded to the criticism in the information available.